Product Designer · B2B · AI
I design the platforms, marketplaces and internal tools that businesses run on, and I like the moment when people stop noticing the complexity underneath.
Currently Specialist Product Designer at Grupo Boticário.
7+ years · Grupo Boticário · GetNinjas · Ambev (Z-Tech) · Cubo Itaú
Four products across marketplaces, CRM and negotiation. Each case is about a decision, not just a screen.
GetNinjas · Senior Product Designer · 2023–2024
End-to-end design of a strategic chat between clients and professionals, which made B2C negotiation possible as a new business model.
Read caseGet In · Product Designer · 2021–2023
The end-to-end experience of a SaaS built around autonomy, from first use to daily operations.
Read caseGet In · CRM module
Discovery and launch of a relationship tool focused on autonomy and engagement.
Read caseCotabox (Cubo Itaú) · Product Designer · 2019–2021
B2B reverse auction and catalog journeys for agribusiness and industrial buyers.
Read caseI design for operations: marketplaces, CRMs, negotiation flows and the AI tools that help teams move faster. The products I work on are rarely the ones people open for fun — they are the ones a business runs on, every day.
That shapes how I work. I care about how systems connect, whether they make sense for the business behind them, and what we choose not to build.
01
Start from the operation, not the screen.
Before drawing anything, I map who does what, where the handoffs break and what the business is actually paying for.
02
Make the trade-off explicit.
Every case here is built around one decision and the alternatives we discarded. If I can't name the trade-off, the design isn't done.
03
Ship with engineering, not to engineering.
Design systems, specs and tokens are part of the work. I'd rather sit in the sprint than hand over a file.
Specialist Product Designer
Senior Product Designer
Product Designer
Product Designer